Full-day workshop

Outcome-driven UX Metrics

with Jared Spool

Forget generic analytics that barely scratch the surface. This workshop is all about building metrics that connect directly to real user outcomes – tracking progress, highlighting wins, and identifying challenges with clarity. Prove the strategic value of UX by creating metrics that tell a compelling story of impact and transformation.

Oct 9th

2025

Universität Wien

Vienna, Austria

60 spots

available

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About this workshop

Outcome-driven UX metrics is a radical approach to measuring and reporting UX metrics with your organization.

You’ll directly measure how every new release of your products and services improves the lives of your donors, fundraisers, and employees.

When you share Outcome-driven UX metrics, you’ll…

Increase the strategic contributions your UX team delivers to your organization.

Raise the perception of UX’s value in the eyes of your executives and senior stakeholders.

Inspire your development and product management peers to prioritize UX in their work.

Measuring the users’ experiences, not their behaviors.

The Outcome-Driven UX Metrics framework is a unique approach to measuring user experiences. It’s not based on analytics with a fuzzy relationship to your team’s work. Instead, you derive your metrics from your users’ most important outcomes.

You’ll start with a simple question: How will you improve your users’ lives? You’ll ultimately build your metrics around this question.

We’re not starting with the analytics reports. Instead, we begin with the UX professional’s most potent instrument: our keen observations.

You can measure anything you observe. You build your Outcome-Driven UX Metrics from what you see when you study your users’ and customers’ experiences.

The mission of UX is...

... to improve the lives of everyone who uses our products and services.
If the work you’re doing won’t improve someone’s life, why are you doing it?

Jared Spool

Maker of Awesomeness at Center Centre

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Based on your observations, you determine what an improved user experience would look like. Your UX Success Metric tracks the improvements you make in your users’ lives.

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Then, you identify what the journey is to achieving that success. The milestones along the way are your UX Progress Metrics.

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Are there obstacles in your way? You can describe those challenges with Problem-Value Metrics.

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Each of these metrics categories helps you tell the story of your UX journey. The story of where you’re going, where you started, and how far along you are.

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Outcome-driven UX Metrics are simple in their concepts. Once you acquire the fundamentals, you’re ready to implement your own.

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And once you implement your own Outcome-Driven UX Metrics, you’ve unleashed a superpower. You’ll spark exceptional outcomes with your UX metrics as the foundation.

Schedule

This is how it’s going to go down.

Thursday

October 9th

8.30

30min

Open doors

Grab a coffee and get comfortable.

9.00am

45min

Discover how to create insightful Progress Metrics so that:

Avoid the trap of measuring outputs when it’s outcomes you need to achieve.

Discover how to create insightful Progress Metrics so that:

Your development and product teams are eager to prioritize the UX.
You know how to structure your OKRs.
Your stakeholders immediately connect the UX improvement to key business goals.

9.45am

45min

Score UX improvements with success metrics

Your team can’t win the race if nobody can find the finish line.

Explore how to create powerful Success Metrics so that:

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Your entire team and your stakeholders know what goals they need to aim for.
You know the precise moment to celebrate your success.
Your leadership can see that your work has improved your users’ lives.

10.30am

20min

Coffee break

Recharge your caffeine tank.

10.50am

100min

Achieve your UX goals with progress metrics

High-value, audacious goals take time. We need to show progress.

Explore how to create powerful Success Metrics so that:

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Your entire team and your stakeholders know what goals they need to aim for.
You know the precise moment to celebrate your success.
Your leadership can see that your work has improved your users’ livesDiscover how to create insightful Progress Metrics so that:
- Your development and product teams are eager to prioritize the UX.
- You know how to structure your OKRs.
- Your stakeholders immediately connect the UX improvement to key business goals.

12.30pm

60min

Lunch break

He who feeds the brain must also fill the stomach.

1.30pm

90min

Win essential uhampions Using problem-value metrics

Grow executive support for high-value UX efforts.

Explore how to create influential Problem-Value Metrics so that:

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You’re motivating senior leadership to take UX seriously because better UX is a win for everyone.
You’ve won over the finance department, as your UX efforts are shrinking corporate costs.
Your key stakeholders praise how better UX improves their department’s fiscal performance.

3.00pm

20min

Coffee break

We've got tea too.

3.20pm

100min

Implement your outcome-driven UX measurements

Start with what you want to measure. Then, identify how you’ll measure it.

Discover novel measurement approaches so that:

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You’ll capture the current state of your users’ and customers’ experiences.
You’ll know when to automate data collection or when simple observations will do the trick.

Your entire organization will make it a top priority to improve your users' lives.

5.00pm

Official end of workshop

Start into a well-deserved after-work evening.

Jared Spool

Maker of Awesomeness at Center Centre

If you've seen Jared speak about UX design, you know he's among the most effective and knowledgeable communicators. He started working in the field in 1978, before the term "UX" was ever associated with computers.

While he led UIE, the industry research firm he started in 1988, the field of UX design emerged, and Jared helped define what makes UX designers successful worldwide. UIE's world-class research organization produces events worldwide and for companies in every industry. In 2016, Jared and Dr. Leslie Jensen-Inman founded Center Centre, offering innovative, experience-based UX training.

In the 49 years he's been in the tech field, he's worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and toured the world speaking to audiences everywhere.

When he can, he does his laundry in Andover, Massachusetts.