How to measure UX & Design impact
How do we measure the quality of UX? What metrics to use? How to bridge business objectives and UX goals? How to remove bias and guesswork from our design decisions? And how to measure and make a case for the impact of your UX work?
About this workshop
In this workshop, you’ll learn how to define design success, establish team-specific design KPIs, how to track them effectively, and integrate accountability and ownership for these metrics into your design process.
You’ll discover how to translate ambiguous objectives into practical goals, and how to make sense of KPRs, SUS, UMUX-Lite, TPI, KPI trees, feedback scoring, gap analysis, Kano model — and how to choose the right UX research method to get better results. Let’s dive in!
For who?
This workshop is tailored for
- advanced UX practitioners,
- design leaders,
- product designers,
- product managers,
- project managers and
UX researchers eager to master the art of design KPIs and tackle intricate challenges in aligning design goals with business objectives.
You’ll walk away with a powerful toolbox of techniques and real-world examples to apply to your projects, products, or apps.
My superpower is that I’m extremely average.
I can almost sense if something isn’t right. I might not be able to point out what exactly is wrong, but if I experience some issues, probably most people will, too.
What you'll learn
- How to make and track the impact of your design effort,
- How to define the notion of design success for your team,
- How to measure design work against business goals and needs,
- How to choose the right mix of qualitative and quantitative research,
- How to define KPIs that focus on user needs but also respect business needs,
- How to use the Top Tasks methodology to understand and prioritize user’s tasks
- OKRs vs. KPIs vs. metrics, how to translate them into clear goals for each team/department, and how to apply them to design work
- How to make sense of SUS, UMUX, UMUX-Lite, SPRQ, North Star Metric, NPS, CLV, CSAT, CES, MAU, MRR/ARR and business KPIs,
- How to navigate the unpredictability of technical limitations and business constraints to still move confidently towards better design,
- How to build a design KPI tree for each team and for each department
- How to establish ownership, accountability and buy-in for design KPIs
- How other companies and organizations define and track design KPIs, and what we can learn from them
- How you can define, apply and track design KPIs for your projects and for your teams
- How to improve team culture with better meetings, time estimates, expectations management and collaboration, in-house and remote
We’ll be breaking into groups to work on custom-tailored design KPIs for various projects. You’ll leave the workshop with a toolbox of practical techniques and strategies on how to define, establish, sell and measure design KPIs from start to finish — and how to make sure that your design work is on the right trajectory.And if you have questions, there is also an Open Hour available for all your questions every week.
Schedule
Vitaly Friedman
Vitaly loves beautiful content and does not give up easily. Born in Minsk, Belarus, he studied computer science and mathematics in Germany. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, interface design and writing. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years.
Vitaly is the author, co-author and editor of all Smashing books and a curator of all Smashing Conferences. He currently works as creative lead of Smashing Magazine and front-end/UX consultant in Europe and abroad, working with European Parliament, Haufe-Lexware, Axel-Springer and a few other companies.
Tickets
We're really excited that you join us for this workshop.
Designing for complex UIs
Designing for complex UIs
(e.g. self-employed, boss hopeless getting budget, unemployed, student)
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