Measuring the user experience

As we move from technology to user centered product development, the question arises how to define and measure smart user centric metrics that provide signals about users experience. This talk presents the HEART framework, a publicly available Google tool to help you think through, plan and implement user centric metrics for your products. Javier Andrés Bargas-Avila is a User Experience (Research) manager with over 20 years of experience in the field who is currently leading the UX Research organization for Google Play.

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