How to build CX in a traditional organisation

Dôvera, the leading health insurance company in Slovakia, decided to transform itself into a digital company over the past decade. Their vision was to embed customer-centric design into the company's DNA. But to make this transition as sustainable as possible, they first had to change the way they create products and services in general.

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Kristína will talk about how to help such a traditional company change the way it works - from systematic training, to incorporating user research and idea validation into strategic processes, to building a model lean UX unit.