How to measure UX and design impact

How do we measure UX and the quality of design? What metrics do we choose, and how do we we translate business objectives into UX goals and design initiatives? How do we translate business objectives and OKRs into tangible design goals and initiatives — and track success over time? Well, let’s figure it out, In a live session with Vitaly Friedman, senior UX consultant of the European Parliament and creative lead of Smashing Magazine.

‍

You’ll also have a dedicated time to ask all your questions, and look into specific examples of KPI trees, design process and see how companies choose Design KPIs for end-to-end user experience and specific parts of the customer journey.

‍

You’ll learn:

‍

• How to measure design quality,
• common UX metrics and how to choose the right ones,
• the entire process for establishing and tracking Design KPIs,
• how to connect business goals with design initiatives.