Day 2
2:25 pm
-
4:25 pm
main stage
side stage
Superar 1
Superar 2
Superar 3
talk
workshop
extendet talk
panel discussion
Skill level:
open to all

Dealing with an ambiguous future: Emotional design from fear to delight

In a world characterised by rapid change and uncertainty, our ability to navigate the ambiguous future is more critical than ever. The workshop "Dealing with an Ambiguous Future: Emotional Design from Fear to Delight" invites you to embark on a transformative journey that explores the intricacies of human emotion, the challenges of an uncertain tomorrow, and the power of design to shape our emotional experiences.

Understanding Ambiguity: This workshop will equip you with the mindset and tools to embrace ambiguity as an opportunity rather than a threat.

Universal Emotions: At the heart of our shared humanity lie core emotions such as fear, delight, and contentment. We'll delve deep into these emotions, uncovering their roots, and understanding how they influence our decisions, behaviours, and experiences. By grasping the unity of our emotional landscape, you'll learn how to connect your design practice on a profound level.

Emotional Design: Design isn't just about aesthetics and functionality; it's about eliciting emotions that resonate with your audience. Through a series of engaging exercises, you'll discover how to harness the power of emotional design to create meaningful connections and inspire action in an unpredictable world.

From Fear to Delight: Fear and delight are two sides of the emotional spectrum, and both can be powerful drivers of human behaviour. Learn how to guide experiences from a place of uncertainty and apprehension to one of delight and content, utilising design principles that cater to these contrasting emotions.

Takeaways:

  • Gain a deeper understanding of emotional design principles and their impact on human behaviour.
  • Learn how to create emotionally resonant designs that address fear based experiences and transform them. 
  • Cultivate empathy and unity by recognizing the shared human experiences of fear, delight, and contentment.
  • Leave with practical tools and insights to apply in your design craft

Join us in "Dealing with an Ambiguous Future: Emotional Design from Fear to Delight" and embark on a journey of self-discovery, innovation, and transformation as we navigate the uncertain road ahead together. Together, we'll turn the fear of the unknown into a source of inspiration and delight.

Esin
Işık

Zalando
Design Manager

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